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The Pros & Cons Of Chatbots, With Long Island Advertising Agencies

By Rob Sutter


Chatbots, for those not in the know, are computerized systems designed to communicate with users. These are especially common on websites that offer services, which include social media and ecommerce platforms. With that said, if you want to discuss chatbots at length, it's important to take the good with the bad. Here are just a few of their pros & cons that Long Island advertising agencies will be able to discuss.

PRO - They are quick to answer you. Chatbots are known for many qualities, but their response time may be the most obvious. Companies such as fishbat can tell you that they can respond to a number of questions related to products and services alike. Users are then granted responses that inform them as best as possible. This sense of immediacy cannot be ignored, not only by potential customers but Long Island advertising agencies as well.

CON - They may speak in ways that are unfamiliar to some. Chatbots can speak English, but this doesn't necessarily mean that their structures will be familiar. After all, the robotic nature of computers means that language may not flow well to some. As a matter of fact, this can detract from the user experience. Chatbots are useful, without question, but this is one of the negatives that cannot be easily ignored.

PRO - They are minimal from a design standpoint. While you may think that minimalism hinders chatbots, it can be argued that such a quality works to their benefit. After all, digital media has evolved to such a degree that simplicity actually helps programs stand out. When there's less for the human mind to register, better user experiences come about. Anyone that has developed a chatbot can tell you the same.

CON - They aren't the same as true human experiences. Despite the usefulness that chatbots can offer, the truth is that they cannot compare to human experiences. When you're speaking to an actual person over the phone, for example, you receive the impression that your concerns are taken seriously. This feeling is likely to be lost if a business relies on chatbots alone. While these programs should be implemented, true human interaction shouldn't be overlooked by proxy.




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