Ways to generate income with mobile apps
What's the answer to success as a mobile developer?
Look at giving people a great value proposition. If you're making games, they have to take ultimate benefit of the mobile experience. Angry Birds is the most efficient example of this. The gameplay is easy and you only need a few minutes to play to the next level. It's ideal for mobile. Sustaining results in digital media is more difficult, we've seen big companies fluctuate in only a few short years. Being flexible enough to evolve is key, but you also should establish a strong sense of what works in digital and follow it.
Whenever you have an idea that works, then what? Exactly how do you convert that into profit?
There are four solutions to earn money with apps. The best apparent is through paid downloads, where you set a fixed value for your app, shoppers buy it, and then the transaction usually finishes there. You may also seek an exclusive backer for your app. It's not the most cheaply sustainable approach of profiting, but it can assist you build yourself sufficiently to create your next app a financial success. Then, there are the increasingly prominent in-app purchases, by which your customer might not have to pay for anything at the beginning (completely free), but will have the opportunity to make purchases within the app to boost the experience.
You can offer marketing space within your app. Provided you have a great match between app and marketer and an installed base large enough to uphold the volume of impressions needed for revenue, this can actually make you even more money than you can with a pay-per-download model. I often recommend developers mix and match models to their specific app business. The additional money making techniques you can employ, the more money you will make.
What about marketing?
With over and above one Million apps worldwide, competitiveness is fierce. You can own the best app worldwide, but if you can't get the word out about it, nobody's going to download it.
Should I worry about piracy?
If you're producing apps for iOS only, you won't really have to worry about it. Apple is committed to copyright and has done a great job at shielding the eco-system. Of course Apple isn't the only player in the game, and piracy is becoming an issue with Android apps. If you don't create for Android you're losing out on a large segment of the market. In a recent Mobile Insights Article, which covered August through October of 2011, we discovered that 31.1 % of mobile advertisements were displayed on an Android device. Piracy is also not an issue if you concentrate on ad supported apps. Plus, unlike iOS apps, Android apps are readily available through multiple stores worldwide, so your possibility for exposure can really be even higher.
What's the answer to success as a mobile developer?
Look at giving people a great value proposition. If you're making games, they have to take ultimate benefit of the mobile experience. Angry Birds is the most efficient example of this. The gameplay is easy and you only need a few minutes to play to the next level. It's ideal for mobile. Sustaining results in digital media is more difficult, we've seen big companies fluctuate in only a few short years. Being flexible enough to evolve is key, but you also should establish a strong sense of what works in digital and follow it.
Whenever you have an idea that works, then what? Exactly how do you convert that into profit?
There are four solutions to earn money with apps. The best apparent is through paid downloads, where you set a fixed value for your app, shoppers buy it, and then the transaction usually finishes there. You may also seek an exclusive backer for your app. It's not the most cheaply sustainable approach of profiting, but it can assist you build yourself sufficiently to create your next app a financial success. Then, there are the increasingly prominent in-app purchases, by which your customer might not have to pay for anything at the beginning (completely free), but will have the opportunity to make purchases within the app to boost the experience.
You can offer marketing space within your app. Provided you have a great match between app and marketer and an installed base large enough to uphold the volume of impressions needed for revenue, this can actually make you even more money than you can with a pay-per-download model. I often recommend developers mix and match models to their specific app business. The additional money making techniques you can employ, the more money you will make.
What about marketing?
With over and above one Million apps worldwide, competitiveness is fierce. You can own the best app worldwide, but if you can't get the word out about it, nobody's going to download it.
Should I worry about piracy?
If you're producing apps for iOS only, you won't really have to worry about it. Apple is committed to copyright and has done a great job at shielding the eco-system. Of course Apple isn't the only player in the game, and piracy is becoming an issue with Android apps. If you don't create for Android you're losing out on a large segment of the market. In a recent Mobile Insights Article, which covered August through October of 2011, we discovered that 31.1 % of mobile advertisements were displayed on an Android device. Piracy is also not an issue if you concentrate on ad supported apps. Plus, unlike iOS apps, Android apps are readily available through multiple stores worldwide, so your possibility for exposure can really be even higher.
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